UPDATE: Don’t sweat, even though Youtube has discontinued this feature, branding videos can still be embedded into your production the standard way.
Youtube has recently launched a new feature called InVideo Programming, within this section you are provided with an option to add a 3 second Introduction video to your new or existing Youtube videos.
This is great news for anyone who wants to brand their content without having to re-upload the video, thereby causing you to lose the in-place statistics (views/likes/comments/shares) associated with the content in question.
Simply add your intro video to your Branding Intro collection. (Youtube wont allow any video longer than 3 seconds, so keep it short and be creative).
Another reason why this is such a great feature for content creators is, the ability build and grow your channel without having any specific branding embedded within the videos themselves . This will allow you to sell off your channel/property to potential media buyers who can then re-brand the newly purchased content/media/property with their existing branding/CID.
UPDATE: Sadly due to complaints by the Youtube community (what else is new) branding videos will be discontinued on Youtube as of the 31 March 2015, so unfortunately there goes another brilliant feature.
A Branding Intro can be used to:
• (Obviously) Brand/Market your channel or product
• Prompt views to subscribe
• Prompt subscribers for a call to action
• Market another user’s channel or product
• Generate revenue
Youtube Channel Art diminsions:
• Youtube recommends a minimum image size of 2560 X 1440
• File size no larger than 2MB
• Bare in mind the area in which the image will be cropped for each specific platform
The potential is limitless, so if you are a business or content producer and are in need of custom Youtube Cover Art or Branding Videos for your channel, contact us!